China is now our most valuable tourism market, overtaking the United Kingdom in the last year to be worth $5.3 billion.
That figure is expected to grow to $13 billion by 2020 aided by more direct flights between Australia and China, and the weaker Australian dollar.
Although just 30 packages will be sold in China to underline its exclusivity, Tourism Australia Managing Director John O’Sullivan said it was about “making headlines”.
“We know this holiday may be out of the reach of many Chinese travellers but this is also aspirational,” Mr O’Sullivan said.
“What we’re really seeking to do is create a buzz, a sense of excitement and new news about Australia.”
HH Travel General Manager Omar Chen said the package would be sold on a “first-come-first-served” basis.
“Priced at $70,000 (CNY375,000) per person, this is targeted at China’s most wealthy citizens who are looking for total exclusivity,” said Mr Chen.
“We expect the publicity around the promotion to generate extensive inquiries about other more affordable holidays.”